Responsive web design and mobile-first design has been around since 2014, and a common challenge is paring down the logo to still be fully visible, but not take up so much real estate on the screen.
As a result, we’re beginning to see not just responsive web elements, but responsive logos! uBoost eSports logo was designed with this in mind. Does your brand convey a strong enough brand image that an icon can be immediately recognized and associated with your business?
We predict we’ll see more brands using simplified versions of their logos in a responsive nature. Think about your logo – how can it maintain your image, while removing elements (like your name) on smaller screens?